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IEI Articles

General Directive on Panicking Right Now (GDPR)

Like the aria of a grand European opera, the hype surrounding the imminent implementation of GDPR* has reached a fevered crescendo. Now that the GDPR deadline (May 25th) has passed, it’s worth taking a moment to cut through the fog ... Read more

DaaA: Data As An Afterthought

by Matt Manning No matter how many articles are written about the critical importance of data to the functioning of a modern enterprise, it remains a fact that keeping critical data up-to-date is only a reality for a handful of ... Read more

Innovation & Risk

by Matt Manning New product development for information services is a risky business. It takes deep customer insight, rigorous data analysis, management buy-in, and no small amount of gumption for a new information service to succeed. The variables involved in ... Read more

Divining Intent

by Matt Manning The intent to purchase has always been a critical piece of information to b-to-b marketers and the information services that serve them. Intent comes in many forms: Past purchases: The core of any direct marketing campaign is ... Read more
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