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by Matt Manning CRM databases are full of bad, old data. The garbage continues to accrue over time getting worse as new files from purchased lists are added, acquired firms’ CRM files are merged, and salespeople keep adding their Rolodexes ... Read more

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posted by Shyamali Ghosh on August 29, 2016

by Kevin Dodds Recently, CrowdFlower blogged about de-duplicating records in a merged CRM database using crowdsourcing. The article suggested that this kind of data is often too wildly divergent to be de-duped automatically. At IEI, we’ve found: Most CRM data ... Read more

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posted by Shyamali Ghosh on December 16, 2013

The push-back on a 100% automated world is well underway. Ecommerce merchants, including information services, are increasingly being forced by consumers to show that they actually have real, living, breathing employees to support their convenient online offerings. Hiding behind email ... Read more

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posted by Shyamali Ghosh on December 19, 2011